In order to build Hyland’s reputation as an authority in the tech industry, we leaned into the thought leadership territory. Research has shown that thought leadership content can help customers, as well as competitors, view your brand as an authority in your industry.

We set out to create a digital hub to support executives as they identify and solve their unique content challenges. Through expert insight into the trends, priorities and possibilities shaping the global workforce, Complete View was created to empower leaders to be more informed, innovative, and connected with the people they serve.

The creative direction leaned into an elevated, modern and immersive digital experience with an editorial style. We wanted the user to interact with the information in new and different ways to keep attention and show that tech stories do not have to be dry and boring.

I led brand creative direction of internal design teams and the creation of supporting design systems.