Collaborated with Landor to evolve Progressive's branding and establish a comprehensive visual and verbal identity that would span from web to TV to service centers.

In establishing a branded identity system it is important to create as many ownable and unique elements as possible. To do so we leaned into the iconic Progressive logo. We followed it's angle and utilized it's letter forms to create one of a kind line elements and patterns. In order to connect to products in unexpected ways we utilized close up photography of automobiles for depth and interest.

I provided creative direction and the curation of the associated brand guidelines.